Friction
You already know which one to drop
The obstacle has never been the decision. It is the four screens, the retention offer, and the sense that this will take longer than you have right now.
40%
said the design of a website or app made cancelling a subscription very difficult
From the same representative EU consumer survey.
Source: European Commission, Fitness Check of EU consumer law on digital fairness, 2024.
Why that is a design outcome, not a personal failing
A sign-up is built to take seconds and a cancellation is frequently built to take minutes, with a detour through an offer you did not ask for. When two out of five people describe it as very difficult, that is a pattern, not a coincidence.
One of the questions below asks what stopped you last time. The answer changes what is worth doing first — a person short on time needs a different starting point from a person who could not find where to click.
Continue on NoBillYour answers carry over